Showing posts with label package design. Show all posts
Showing posts with label package design. Show all posts
5.20.2013

currently no.8

Admiring  /  this Garamond "O.G." Type Poster by Michael Lashford and Kelly Rodgers. It's gorgeously designed, with a perfect dose of humor.

Dressing  /  exclusively in workout clothes since the weather has taken a turn for the worse, but this sparkly-yet-casual outfit has me inspired to be more creative!

Coveting  /  these wooden letters by WE ArchDesign, because, well -- just look at how beautiful they are. Simple and stunning and useful!

Snacking on  /  Angie's Popcorn, which is delicious and also happens to have some pretty awesome packaging, designed by Sam Soulek.
4.20.2013
4.09.2013

moodboard | clean & fresh

1 | 2 | 3 | 4 | 5 | 6 | 7

Or, in the words of Outkast, so fresh and so clean clean. My moodboard last week focused on the rejuvenating qualities of spring, and this week is somewhat of a variation on a theme. I know I can't be the only one who has the spring cleaning bug, and for me this includes everything -- my room, my wardrobe, my computer files, etc. Visually, this translates to gorgeous whites, crisp blues, and clean lines. And with such a pretty palette, I admit I can't help but feel a little excited to do some cleaning and reorganizing!
2.19.2013

study | tazo repackaging

Fun facts about me: (1) chai lattes are one of my favorite things ever, and (2) I am a huge packaging nerd. So, imagine my delight when I came across this beautifully redesigned Tazo chai latte concentrate the other day. 

In fact, it seems that the entire Tazo brand has been made over to fit this new clean-and-simple aesthetic, and all the new tea packaging is beginning to appear on grocery store shelves. There really isn't much information about the redesign -- according to Brand New, there wasn't a press release or design credit -- but I am thoroughly impressed with how cohesive the whole line is.

Left: @Tazo Twitter avatar | Right: Tazo packaging via @starbuckspartners Instagram

Of course, as much as I like the colorful look of the various tea packages, I'm most in love with the chai design. The neutral colors are fantastic, and I can't get enough of how the overhead images of cold and hot chai match up when you line the packages up side-by-side... I warned you -- I'm a total nerd about this stuff!

Edit: Apparently I'm not the only one totally in love with Tazo's new designs! The Dieline just posted a great interview with Daniele Monti, the Creative Director of the Starbucks Global Creative team. Check out the article here!