Fun facts about me: (1) chai lattes are one of my favorite things ever, and (2) I am a huge packaging nerd. So, imagine my delight when I came across this beautifully redesigned Tazo chai latte concentrate the other day.
In fact, it seems that the entire Tazo brand has been made over to fit this new clean-and-simple aesthetic, and all the new tea packaging is beginning to appear on grocery store shelves. There really isn't much information about the redesign -- according to Brand New, there wasn't a press release or design credit -- but I am thoroughly impressed with how cohesive the whole line is.
Of course, as much as I like the colorful look of the various tea packages, I'm most in love with the chai design. The neutral colors are fantastic, and I can't get enough of how the overhead images of cold and hot chai match up when you line the packages up side-by-side... I warned you -- I'm a total nerd about this stuff!
Edit: Apparently I'm not the only one totally in love with Tazo's new designs! The Dieline just posted a great interview with Daniele Monti, the Creative Director of the Starbucks Global Creative team. Check out the article here!
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